Beck Songreader

Music Mash up- Marketing

http://itslockandkeys.tumblr.com/ Instagram- lockandkeyy

27th march

Social class mock

In this clip of shameless, the audience are shown the under class stereotype. The clip begins with thr father entering the kitchen. The house is shown as grey and filled with very dull colours, for example brown all colours used are 'dirty' looking colours suggesting that he is also unclean. In the kitchen there is a lot of mess including alcohol bottles suggesting he is a drunk. This reinforces the stereotype that the underclass are slobs and lazy. His costume and appearance also reinforces this because he wears grey creased tracksuit and had long greasy hair again implying he is unclean. The continuity in this shot is broken when he becomes angry, there are different close ups on his face as he shouts. As he does this he show he has criminal or dangerous characteristics, and shows how unsophisticated he is by using an unsophisticated editing technique.
The shot reverse shot used between the dad and the children shows there is a conflict between them. By doing this it suggests they are a broken family, and reinforces the under class as many of them are not typically happy strong families. The dialogue used, shows they all have Northern accents. Stereotypically this accent is linked to illiteracy as they do not articulate all letters. This reinforces their stereotype by saying they are uneducated. As the girl who I believe to be young as she is wearing a baby pink dressing gown and has her hair in a pony tail, she s holding a baby throughout the scene suggesting it is hers. If this is so it could mean she had a baby when under age, this is more likely to happen in the under class statistically so this reinforces them.

When in the kitchen, the dad is shown in a long shot it show his relationship with his family is not good as he is alone and they are together implying they are close and he is not. Again reinforcing them as a broken family. The fast pace transitions suggest the family are irratic.
The soundtrack when the young boy says "we want you" to his dad, is slow and soft creating a sympathetic mood. This makes the audience pity the boy, as he is innocent but is being exposed to living in a broken under class family. He as a character challenges the under class stereotype.
 When the family go outside there is a long shot of them from above showing that they live in a council estate, reinforcing their stereotype that they are most likely unemployed. There is a tracking shot on the tortoise, behind him unfocused is the families feet. The daughter is not wearing shoes outside implying she is dirty as well.

Shameless

The main character in this scene is shown to be an under class man with a drinking dependency. This is shown because the props placed around his house are vodka bottles and alcohol this reinforces the stereotype that he is uneducated and the fact he is at home proves that is not working class. His costume is scruffy and dirty reinforcing the stereotype he either has no money for new clothes or that he just doesn't care about his appearance. The location it is set in also reinforces this because they're shown to be in a council estate when three of them are clearly old enough to work and make a living they're dependent on the council to give them a house to live in. This also shows us that they have no power in society as they cannot look after themselves. A small child is cast and this shows us that they're under class because they cannot be very well educated because the young  girl has become pregnant at an age she is not old enough to support a child. The house is mainly grey and dirty and not well looked after also showing us they do not care about their belongings.

Soft piano music is played as the boys say "we want you" this reinforces their under class stereotype and the fact that we pity them because they're inferior also showing they have little power. Their northern accent shows us that they have a lack of vocabulary and are uneducated.

Close ups of the main character make us pity him as he lets his family down. Their caravan is taken away which also inciuates that he cannot afford to pay for it. Composition is broken when the main character gets angry this is unsophisticated and reinforces the stereotype that he is under class and cannot function responsibly in a social environment. The main character is shown in a longshot this shows that he is alone and the rest of his family are united this reinforces the stereotype of being underclass because ait is shown to be a broken family.

Shot reverse shot shows the conflict between him and his family this also reinforces the fact that they're underclass and have a broken family. The pace of the scene is quite fast this reinforces the stereotype that they're irratic and not very sensible reinforcing that they're underclass and not civilised. 

Demise In The Music Industry

• Illegal downloads are apparently ruining the music industry
• Music singles have increased 
• Music albums have decreased
•  Easier ways of payment- (online rather than shop bought)

Domino Records

This record studio is an independent company.  To market their artists they use "Record store days", this is when they bring their artists music to outlet stores to increase their popularity and fan base. Social networking is a large part of their marketing as well, as they will not have as much money as large studios. They are taking risks with new alternative artists, which is the reason for not having as many successes as people like Simon Cowell who manages One Direction. The more popular the artist is the less marketing needs to be done, for example Beyonce released her album without an marketing and it still managed to get to number 1 on the charts.

Demise of the music industry

"Now there is an easy payment system, itunes, on the web they are starting to pay again. If the big music companies had spent their energies dreaming up a payments mechanism for web downloads instead of suing their customers they could have swept all before them. Instead they were like the crew of a sinking boat that blames the sea instead of trying to mend the leak."- This article is blaming the music companies that did not think of a easy accessible way for the customers to pay for their online music meaning that illegally downloading it was a much easier option. They were suing people for downloading illegally but not making it any easier for people to buy and pay for their music legally. 

Social class grids

Ethnicity Mock

This TV drama clip explores the struggle for ethnic identity. The people who are shown in the beginning of the scene are wearing suits or smart clothing suggesting they are upper class and therefore important.  The people shown as in power are Caucasian.  When the shot changes to the other ethnicities, they are shown wearing aprons and surrounded by boxes and clutter implying they are of a lower importance.  They are also downstairs to everyone else suggesting they are lower than the Caucasians. There is a shot showing all the workers locked in the stock room, this reinforces that they are unified. This is also reinforced when one of the maids passes out the camera angle changes to a high angle as they all crouch with her. This not only shows that they stick together but also that they are classed as having a low importance in society.

The shot reverse shot at the beginning between the receptionist and the migration police, uses composition to show that  the men have the power. As there are more of them and she is on her own. This challenges the unified stereotype of ethnicities. This may suggest that the caucasian ethnicity are less unified than other ethnicities as through this clip the others are shown as being together and sticking up for each eachother.

To reinforce the ethnic stereotype that they are unified, a black man in the reception looks up from his newspaper to see what is happening this implies his concern for the workers. The close  ups on the people of different ethnicities suggest the tension and tell the audience they are in danger.

The shot of the black man hoovering, is a mid to long  shot implying he is in danger because he is alone. The only sound is diagetic, this is the sound  of the hoover. This tells the audience that it is the only thing he can hear and therefore he is unaware of the crisis at hand.

There is a tracking shot showing the immigrants running through the hotel, suggesting they are in danger. This also shows they are discriminated against as they are only working and not committing a crime.There is a diagetic sound of the door handle and a close up of this, it then quickly cuts to a zoom of the group hiding from the police. This zoom to a close up on the group suggests intensity and that they are feeling nervous.

The white men from migration control, are shown taking the black worker out of the building. He is in clear distress as he moves a lot trying to break free, this makes the audience pity him as his freedom is being taken away. When the asian lady removes the black mans possessions out of his locker, the soundtrack becomes very slow paced and sympathetic again reinforcing his stereotype and making the audience pity him.

Social class

Upper
the highest on the social ladder and economic ladder

Middle
between working and upper class, the 'norm'

Lower
working class, hard working OR lazy, unproductive

Under
Benefits, chav, unemployed, criminal, broken families


Things to look for:
Prominence
Camer angles- show power
Juxtaposition- opposite
Dialogue- stylistic dialogue accents

hotel babylon

The misenscene in this clip shows us that the immigrants are put in a darker, duller lighting environment, which makes us feel sympathetic for them as they are caged in a tight space. This reinforces the stereotype that they are pitied because they are left in the darkness and out of the view of the government. The location signifies and reinforces the fact that they are unified with the range of different ethnicities as they are all put into a room together and separated from the rest of the white workers. Also the directors have chosen to cast a wide range of ethnicities to play the workers to show that they're in conflict with the white immigration officers and police. This reinforces the stereotype that they are a cause of conflict. Props such as cleaning equipment shows us they're lower down in power from the white males their costumes also signifies this as the cleaners are wearing the same uniform and the white males are wearing suits and look smarter and more important. That also shows that the immigrants are unified as they are wearing the same outfits. 

Low angles are used in relation to the imigration officer to show his power and authority over the immigrants. This reinforces the stereotype of being dangerous because it makes him seem scary and threatening. A close up shoes fear in a woman's face when she realises she has forgotten an immigrant and that he will get caught this reinforces the stereotype that the white men are dangerous as she is scared of what they will do to him. It also reinforces the stereotype that the immigrants are pitied because we feel sympathy towards her as we can see she is scared and worried of the white men. There is a fast cut when she hears a knock at the door and the shot jumps, this reinforces danger and the fact that the women is worried. The composition in the shot shows us that all the immigrants are tightly packed into one room together reinforcing the stereotype that they are unified. 

Diegetic sound of a Hoover is used when the ethnic man is cleaning. This reinforces the stereotype that he is pitied because we feel sorry for him because he is being helpful and not doing anything dangerous or illegal and he is being oppressed from society. Dialogue is mainly used by the white people in the scene this may be due to a language barrier or may be to show their importance and power in the scene over the immigrants. This also makes us Pity the immigrants because they are not breaking the law or harming anyone with their actions or words. The soundtrack is fast paced and upbeat to show danger and conflict between the two ethnicities. He other ethnicities are made to hide from the white people showing that they have the power.

It is edited in a way to side with the immigrants because they are pitied. They are shown usually with a high angle shot showing that have very little power and the white people are superior to them. The pace of the scene is fast when they're trying to hide to shown tension and that they are scared reinforcing the stereotype that the white men are dangerous. It is cut to go from the action of the white men trying to find the immigrants to a calm quiet scene of the immigrants in the cloakroom to show action.

Disability Mock

Coming down mountain.

The character with the disability, Ben, has down syndrome, he challenges the stereotype of overcoming adversity because he had more power over his brother at the beginning because he takes the wheetabix, however the reason for this may be because his parents pity him and therefore favourite him. Also showing this is when their mum only kisses him goodbye, there is then a close up on David suggesting he feels sad or alone.  Ben comes across as being incapable and a victim through the sound bridge, David says he cannot be left alone implying he is vulnerable. 

The beginning shot is a high angle looking down on their shared bedroom, on one side there is bright colours and it is very cluttered where as on the right it is dull and looks very simple. This juxtaposition and the composition shows David  on the right as being 'simple minded' making the Ben challenge adversity as he is more lively than his brother.

The following shots of the big bang and evolution, suggest that David is thinking about how they were created. As he is talking about Ben it could mean he is thinking about how him and his brother became to be so different.

The costume which he wears challenges his victim stereotype because it is very casual and similar to everyone else's costumes suggesting he is not as different as them. Their dad is wearing his work top which shows a logo. This logo suggests he works in public services which may imply he does this to be able to handle Ben. This reinforces Ben as incapable. The soundtrack used is very repetitive, and simple implying David's routine had become repetitive and boring due to having to look after his brother because of his disability reinforcing this stereotype.

The camera angles challenge this stereotype as it is mainly eye line to him implying he is as important or more than his brother. 

When in the house with his family he is shown having more power and as the brave stereotype because he is shown taking food from his father's plate and getting his own way. However when outside he is shown in a long shot at the bus stop implying he is less safe and comfortable without his family.

Editing is used to show the disabled boy is happy as the brightness is lighter on him than on his brother. By doing this it challenges his ugly stereotype as it is suggesting his brother without the disability is ugly and dull.

Music interview

Ethnicity clips

Humourous- There is noon-diagetic studio laughing in the background.
Sexualised-talks about paying for foreign wives. Ting Tong also fits the stereotype of a Thai Bride.












Humourous-There is non-diagetic studio laughing in the background.
Pitied- She is discriminated against because of her accent.
Conflict-There is conflict between two different ethnicities because of racism.







Humourous-There is non-diagetic studio laughing in the background.
Sexualised-She grabs the white mans bum and makes an suggestive comment to him.










Sexualised- They get married young and wear very revealing clothes.
Unified- Their weddings are a big part of their culture bringing their ethnicity together.

Sexualised- The first woman shown in the clip is dressed as a prostitute, because she is in revealing clothes and is in a hotel.
Dangerous- The heart found in the toilet suggests she has killed someone and is therefore dangerous.





Sexualised- The woman in the shop is being made to give oral to her boss unwillingly.
Dangerous- She bites him and steals clothes as she leaves. The boss is always a threat because she seems scared of him.
Pitied- The audience are made to pity her as she begins to cry and say she is better than what she gets treated like.

Bradford Riots
Dangerous- there was a fight at the beginning
Conflict-there is conflict between an indian ethnicity and a white ethnicity

 Hotel Babylon
Conflict- immigration come to check that there are no illegal immigrants and immigrants are forced to hide from the other ethnicity which is white

Ethnicity

Exotic 

Dangerous 

Pitied 

Humorous 

Sexualised 

Conflict 

Morgan- disability plan

Coming down the mountain

Eyeline shots and close up shots are used to challenge the stereotype that he is seen as a victim or ugly/freak. This is because many disabled people are hidden from television shows and cast as actors because society doesn't accept them as "normal" they're seen to be ugly from their appearance and making the camera focus in their face challenges this stereotype as they're given screen time and prominence. Diegetic sounds like the crash and having a loud fast pace soundtrack reinforce the stereotype that he is ugly and a freak because it may symbolise a mental disability and that his mind does not function in a fashion that society deems as "normal". Non diegetic happy music is played that also challenges the ugly/freak stereotype. The dialogue reinforces the stereotype that he is seen to be a victim because the other non-disabled character says that he always needs someone to look after him and watch out for him so he is not taken advantage of. This reinforces the fact that he does not have very much power. But in contrast to this he takes the weatabix from his brother who is not disabled which shows he has more power than him. When the disabled boy is shot it is edited in a way to make him look bright a lively, which challenges the stereotype that he is ugly and a freak. He has a relatively normal costume and this also challenges the stereotype that he is ugly.  The location is a normal household and he is even shown to be outside within a community challenging the stereotype disabled people are lonely and ugly and he is an out cast from society. At the beginning of the scene we see a clear contrast between the disabled boy and the non disabled boy.

 Their room is split in half and the side of the disabled boy is bright, colourful and lively and the side of the non disabled boy is full, boring and lifeless this challenges the stereotype that disabled people are boring an incapable and ugly. This juxtaposition allows us to understand that they have been separated not through a physical barrier but a mental barrier. They are shown to be very different and the boy with the disability is shown to have power in the shot because he has a lot of prominence on screen. Also when their mother leaves she only kissed him goodbye and not the other boy showing he is being forgotten or rejected from the family challenging the stereotype that able bodied people are acceptable in society and disabled people are looked down upon and pushed out of society. The soundtrack used over the able bodies character repeats and is very boring this shows us that his life may be repetitive and boring, this is a characteristic of a disabled person as they are usually shown to not be able to do things for the sleeves and not enjoying life. I think that the able bodied boy tries to represent the fact that even though he has not physical or mental defect that you can still be distant and rejected from society and that disability should not be discriminated against and I think that the disabled boy represents that having a mental disability shouldn't stop of limit peoples lives because they can be just as lively and happy as an able bodied person. I think both characters challenge their stereotypes and go against the "norms" of what they are expected to be like.