Beck Songreader

Music Mash up- Marketing

http://itslockandkeys.tumblr.com/ Instagram- lockandkeyy

27th march

Social class mock

In this clip of shameless, the audience are shown the under class stereotype. The clip begins with thr father entering the kitchen. The house is shown as grey and filled with very dull colours, for example brown all colours used are 'dirty' looking colours suggesting that he is also unclean. In the kitchen there is a lot of mess including alcohol bottles suggesting he is a drunk. This reinforces the stereotype that the underclass are slobs and lazy. His costume and appearance also reinforces this because he wears grey creased tracksuit and had long greasy hair again implying he is unclean. The continuity in this shot is broken when he becomes angry, there are different close ups on his face as he shouts. As he does this he show he has criminal or dangerous characteristics, and shows how unsophisticated he is by using an unsophisticated editing technique.
The shot reverse shot used between the dad and the children shows there is a conflict between them. By doing this it suggests they are a broken family, and reinforces the under class as many of them are not typically happy strong families. The dialogue used, shows they all have Northern accents. Stereotypically this accent is linked to illiteracy as they do not articulate all letters. This reinforces their stereotype by saying they are uneducated. As the girl who I believe to be young as she is wearing a baby pink dressing gown and has her hair in a pony tail, she s holding a baby throughout the scene suggesting it is hers. If this is so it could mean she had a baby when under age, this is more likely to happen in the under class statistically so this reinforces them.

When in the kitchen, the dad is shown in a long shot it show his relationship with his family is not good as he is alone and they are together implying they are close and he is not. Again reinforcing them as a broken family. The fast pace transitions suggest the family are irratic.
The soundtrack when the young boy says "we want you" to his dad, is slow and soft creating a sympathetic mood. This makes the audience pity the boy, as he is innocent but is being exposed to living in a broken under class family. He as a character challenges the under class stereotype.
 When the family go outside there is a long shot of them from above showing that they live in a council estate, reinforcing their stereotype that they are most likely unemployed. There is a tracking shot on the tortoise, behind him unfocused is the families feet. The daughter is not wearing shoes outside implying she is dirty as well.

Shameless

The main character in this scene is shown to be an under class man with a drinking dependency. This is shown because the props placed around his house are vodka bottles and alcohol this reinforces the stereotype that he is uneducated and the fact he is at home proves that is not working class. His costume is scruffy and dirty reinforcing the stereotype he either has no money for new clothes or that he just doesn't care about his appearance. The location it is set in also reinforces this because they're shown to be in a council estate when three of them are clearly old enough to work and make a living they're dependent on the council to give them a house to live in. This also shows us that they have no power in society as they cannot look after themselves. A small child is cast and this shows us that they're under class because they cannot be very well educated because the young  girl has become pregnant at an age she is not old enough to support a child. The house is mainly grey and dirty and not well looked after also showing us they do not care about their belongings.

Soft piano music is played as the boys say "we want you" this reinforces their under class stereotype and the fact that we pity them because they're inferior also showing they have little power. Their northern accent shows us that they have a lack of vocabulary and are uneducated.

Close ups of the main character make us pity him as he lets his family down. Their caravan is taken away which also inciuates that he cannot afford to pay for it. Composition is broken when the main character gets angry this is unsophisticated and reinforces the stereotype that he is under class and cannot function responsibly in a social environment. The main character is shown in a longshot this shows that he is alone and the rest of his family are united this reinforces the stereotype of being underclass because ait is shown to be a broken family.

Shot reverse shot shows the conflict between him and his family this also reinforces the fact that they're underclass and have a broken family. The pace of the scene is quite fast this reinforces the stereotype that they're irratic and not very sensible reinforcing that they're underclass and not civilised. 

Demise In The Music Industry

• Illegal downloads are apparently ruining the music industry
• Music singles have increased 
• Music albums have decreased
•  Easier ways of payment- (online rather than shop bought)

Domino Records

This record studio is an independent company.  To market their artists they use "Record store days", this is when they bring their artists music to outlet stores to increase their popularity and fan base. Social networking is a large part of their marketing as well, as they will not have as much money as large studios. They are taking risks with new alternative artists, which is the reason for not having as many successes as people like Simon Cowell who manages One Direction. The more popular the artist is the less marketing needs to be done, for example Beyonce released her album without an marketing and it still managed to get to number 1 on the charts.

Demise of the music industry

"Now there is an easy payment system, itunes, on the web they are starting to pay again. If the big music companies had spent their energies dreaming up a payments mechanism for web downloads instead of suing their customers they could have swept all before them. Instead they were like the crew of a sinking boat that blames the sea instead of trying to mend the leak."- This article is blaming the music companies that did not think of a easy accessible way for the customers to pay for their online music meaning that illegally downloading it was a much easier option. They were suing people for downloading illegally but not making it any easier for people to buy and pay for their music legally.