To what extent does digital distribution affect the marketing and consumption of media products in the media area you have studied?
Digital distribution has disrupted marketing and consumption of music, as it has led to the blurring of the production, distribution and exhibition process. Before this digital technology the main way to get your music out there was to be signed to a major label. Such as the big three, Warner, Universal or Sony. Prosumers like Madeon have benefitted a lot from this advance is digital technology because he was able to create and distribute his own music through YouTube. This has also benefited major labels because sony have now signed madeon and make money out of him making mashups from songs in their back catalogue, these songs are recycled and song own the loyalties to these songs so any money made goes to them. Beck has also been able to achieve his musical career because of advances in digital distribution, he chose to release his music in the form of scores and get his fans to make their own interpretations of his sheet music. This is called participatory culture and creates a relationship with his audience. Beck owns the royalties to all his songs so any money made of any version of his song go to him.
The digital distribution began to affect the major labels and some chose to adapt to the changes like Sony who signed madeon to gain profit. But some did not adapt to the change like EMI they decided to try and sue all musicians using their music and as a result of this they lost their money and no longer exist. Syco television own XFactor which back catalogue songs from syco music which is owned by Sony. Syco is an example of a synergy that owns two of more organisations that cross advertise their products. Sony is an example of a conglomerate that owns various different organisations.
Independent labels have benefitted a lot from digital distribution because it has made it easier for them to get their products to a global audience. It has been made easier by companies such as spotify and soundcloud. This is also another way for the artists to get their music out there without the costs of distribution. It has also given Independant labels the ability to become more interactive with their audience.
To what extent does digital distribution affect the marketing and consumption of media products in the media area you have studied?
Digital distribution has disrupted marketing and consumption of music, as it has led to positives and negatives for the music industry. The traditional method of music distribution which is most likely to become popular is if you were signed with the big 3. These being Warner, Universal and Sony. Syco is a part of Sony, owned by Simon Cowell. Being apart of the big companies they have had some negative effects of digital distribution however as independent labels like 'stones throw records', have benefited from this in return the major labels also benefit. Creating an exchange between the studios as PDE is blurred. Prosumers like Madeon and DIY artists such as Beck have been able to achieve their musical aspirations since digital distribution has arrived making it easier for people unable to get signed with a major label produce and distribute their own music.
The major labels had to adapt to the developing technology, to do this the big 3 had to become vertically integrated through production, distribution and exhibition. Syco are the owners of XFactor which back catalogue songs from Sony, so that people can purchase these again and the cover which is performed on the show. XFactor produced One Direction who have continued on to become global stars and had a documentary film made about them which was produced also by Syco.
Independent labels have had the most positive effect from digital distribution as it is easier for them to distribute their products online to a worldwide audience and produce in their own studios with cheaper equipment. Itunes and Spotify, are two examples of what has made it possible for independent artists to distribute and exhibit their music without the costs of manufacturing the album and CD.
Although digital distribution has caused illegal downloading of music which some may argue it has devalued music, I think that it has allowed prosumers to create more interesting alternative music for example Madeon. By using other peoples songs he created a mash up, although this could have been a copyright problem Sony decided to sign him as by using these songs it made people buy the originals again.
Hope recordings
Bristol based Hope Recordings was established 12 years ago
Over 90 releases of quality dance music
Nick's successful DJ career spanning two decades and starting with Massive Attack via superclub Cream and every self respecting club on the planet has led him to this natural position.
Some artists include: XV · Kastis Torrau, Leftfield, Nick Warren, Black 8, Simply City, Paul Hazendonk, Tom Glass, Way Out West, Various Artists, Betoko, Max Cooper, Luis Bondio
